When I first heard the term digitalization – often also referred to as digital transformation, I mistook it for another buzzword for computerization. I’ve been witnessing computerization all my life, and I didn’t think it had anything new or interesting to offer me. It was only when Juha Sipilä, The Prime Minister of Finland, listed improving ways of working through digitalization as one of the most important objectives in the latest Government Programme that I realized I might’ve got it all wrong. I started to follow the ongoing debate about digitalization on Twitter and found out that, according to Gartner:

“Digitalization is the use of digital technologies to change a business model and provide new revenue and value-producing opportunities; it is the process of moving to a digital business.”

So, unlike computerization, digitalization doesn’t just involve improving old processes. It’s all about inventing fabulous new ways to provide better and more attractive services to customers.

The recipe for success

In order to succeed in digital transformation, organizations will have to reconsider their key values and the entire organizational culture. They need to adopt a mentality that the customer is king, since they’re the ones who choose which products or services become successful. The organizations or service providers that are difficult to reach, or whose services are too complicated, simply won’t stand a chance.


The winners in a digitalized world are the organizations that offer alternatives that the customers really want – those who can quickly adapt their business model to changing customer needs. It’s not just about providing the right services, but also responding to how and when the customers want to use those services.

Do it and do it quick

These days, digitalization to me is a train that organizations just can’t afford to miss. It’s likely to affect pretty much every industry. Uber, the taxi ridesharing service is just one example of how dramatically digitalization can change any well-established business model.

According to Google Trends, it seems that the hype around digital transformation is building quickly and people across the globe are more interested than ever in digitalization. It’s happening right now, and the early-adopters will certainly be the biggest winners in this race. The opportunities are beyond our imagination, and we should grab them right now.


Going digital together

IT departments and IT service providers like Miradore will play a key role in enabling digital transformation across industries. Through an active and open collaboration, we’ll discover tons of ways to cut costs, create revenue streams, and most importantly, offer cool new services to customers.

Improved job satisfaction is a fantastic by-product of digitalization. When people are allowed to freely use their own mobile devices for work, they’ve been proven to be happier and more productive than when using company-issued or stationary devices.

Embrace the change

According to a recent research, mobile technologies for customer engagement, data mining and analysis, and cybersecurity are the three most strategically important digital technologies to organizations.


The research clearly supports the idea that we should enable people to use their preferred mobile technologies, but keeping in mind that this needs to take place in a safe working environment. Another issue to take home is that we ought to gather and analyze up-to-date and accurate data about our business operations before we can successfully transform them.

The key, first of all, is to embrace the change. Listen to our customers and our employees. Let them choose the new technologies that best meet their needs and provide them with support and security. With a mobile device management solution like Miradore Online, you can subtly enforce important security measures, such as data encryption or the use of a passcode, while still letting people make the most of their cutting-edge technology. When this technology is managed well, transparently, and openly, you’ll see the possibilities it brings, and you can truly start to lead the digital transformation. After all, the best innovations, just like love, will only flourish in total freedom.

Hey, we’re listening

In order to support our customers in their journey of digitalization, we at Miradore have been improving our own ways of working, too. In 2014, we released our cloud-based mobile device management service as a beta, inviting people to tell us what they’d like to see in a MDM service. We’re constantly developing our Miradore Online solution based on the ideas of our innovative customers. To see for yourself, check out our release notes showing how regularly we bring out small yet important improvements. Just tell us what you need, and we’ll try our best to make it happen.


To ensure that you can reach us the way that’s most comfortable to you, you’ll now find Miradore on Twitter, Facebook, Linkedin, Slideshare, Vimeo, YouTube and many other channels. I’m also proud to announce that, in the near future, we’ll be launching an open forum for everybody to freely share ideas, ask for help, and give us feedback about our products. Stay tuned for more information about this soon!

As this is my first ever blog post, I’d like to thank everybody for reading it. I’d love to hear your comments and feedback down below. Alternatively, feel free to connect with me on Twitter or LinkedIn.

Image credits: UnaMommaSnob + MsSaraKelly + Melvin Gaal

Esa Hietikko

Esa Hietikko

Content Manager at Miradore Ltd
Esa Hietikko has been working for Miradore since 2010 when he joined our team to complete his traineeship. Now he holds a M.Sc. in Computer Science from the University of Eastern Finland, and works as a Content Manager for Miradore. | LinkedIn
Esa Hietikko

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