Miradore, an innovative enabler of automated IT asset management services, today announced the appointment of Kai Eerola as Miradore’s new VP Sales effective May 5.

Mr. Eerola joins Miradore from Ricoh Finland, where he was Sales Director, indirect channel sales, responsible for enhancing and rebuilding channel go to market for Ricoh Finland and heading the indirect channel business unit.

A Henley MBA, Kai Eerola has broad expertise in sales and marketing executive positions in various international companies, including HP, Sun Microsystems, EMC Computer Systems. He has also held the positions of VP Marketing (Asia-Pacific) and Country Manager (Australia & New Zealand) for Stonesoft. He speaks fluent English, Portuguese and Spanish.

“We are targeting strong international growth, aiming at a triple-digit percentage,” says Miradore CEO Kristian Järnefelt. “Mr. Eerola has a strong and broad background in demanding international sales and partnership building in leading global IT companies. He has worked and lived all around the world, in eg. Australia, Brazil, Portugal, Singapore, Spain, the UK and the US. He brings us the strong international expertise we and our customers need.”

Miradore is currently gearing up for a phase of fast growth, aiming at a dramatic 250-per cent increase in its licence-based revenue in 2011. In terms of workstations, Miradore’s aim is a threefold increase by the end of 2011.

“Miradore’s positioning and go-to-market strategy impressed me highly. Its offering has distinctive competitive advantages to create successful growth in the global marketplace. It has the makings of the next Finnish ICT success story,” says Miradore VP Sales Kai Eerola. “I am very excited to join Finnish company with clear and ambitious international growth and success targets.”

Miradore’s cloud-based management solution integrates all end device management functions through the IT lifecycle. It consists of integrated asset management, configuration management and lifecycle management tools. The company partners with strong industry players such as Fujitsu and HP.

For more information, please contact:

CEO Kristian Järnefelt, Miradore, tel. +358 400 666 992, kristian.jarnefelt (at) miradore.com

VP Sales Kai Eerola, Miradore, tel. +358 400 513707, kai.eerola (at) miradore.com

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Miradore is the European pioneer in managing diverse IT environments and supporting Bring Your Own Device (BYOD) policies.
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