About Cellhire
Cellhire is a global leader in telecommunications, specializing in mobile communications, IoT services, eSIM technology, and data connectivity solutions. Serving enterprise clients and indirect partners around the globe, the company operates from key locations in Europe, the US, Asia, and the UK.
With its highly decorated track record, which includes awards such as Best Wireless Connectivity Provider (2024 Comms Business Awards) and Best Tech Innovation in Live Production (2024 Broadcast Tech and Innovation Awards), Cellhire represents a pinnacle of excellence in telecommunications and IoT service applications.
The Challenge
Cellhire faced three significant challenges in managing its 1,000+ fleet of devices, consisting of smartphones and tablets on iOS and Android platforms.
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- Device Lock and Usability Issues: When devices were returned from short-term rental use—often for global events like the 2024 Paris Summer Games or FIFA World Cup—the team frequently encountered lockout problems due to security features such as Factory Reset Protection or forgotten passcodes. Locked devices became unusable, leading to inefficiencies and increased costs.
- Scaling Complex Configurations for Large Orders: For large customer deployments exceeding 100 devices, configuring each unit with specific applications, contacts, and feature restrictions was time-consuming. With high-profile events and enterprise clients requiring customized deployments at scale, Cellhire needed a faster and more efficient process to meet demand without compromising on quality or compliance.
- GDPR Compliance: Operating within the EU, Cellhire prioritized adhering to GDPR regulations to maintain data security for both its clients and end users. This required implementing advanced features to safeguard sensitive data while providing flexibility in device management for its customers.
Charles Cockett (left) and Bruce Studley (right)
“Our deployment process has become dramatically faster with Miradore—we’re able to handle 3x the number of devices compared to our previous systems. The platform’s intuitive interface and powerful features have been invaluable in meeting the demands of large events and enterprise clients. The support from Miradore’s team has been top-notch, they have proven to be incredible resources throughout our entire onboarding and beyond. We couldn’t be more satisfied.”
– Bruce Studley, Lead Technical Support Specialist, Cellhire
The Solution
Cellhire partnered with Miradore, a comprehensive mobile device management (MDM) platform, to overcome these challenges. Miradore’s features aligned perfectly with Cellhire’s needs, delivering unparalleled efficiency, flexibility, and compliance.
Key features utilized included:
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- Configuration Profiles and Business Policies: Miradore enabled Cellhire to block streaming apps, enforce passcodes, disable activation locks, set auto-wipe policies for incorrect passcode attempts, and preinstall applications. These configurations could be grouped and applied to devices seamlessly.
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- Fast and Scalable Deployment: Implementation efficiency improved dramatically, allowing the setup of 36 devices per hour compared to 12 with their previous workflows. This flexibility proved critical during large-scale deployments like the rollout of 1,200 devices for the Paris 2024 Summer Games.
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- Enhanced Security: Miradore’s advanced remote-lock, remote-wipe, and passcode-reset features ensured the security of returned devices while strengthening GDPR compliance.
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- Self-Service Access: Customers were granted controlled access to the Miradore portal, enabling them to manage devices independently (after training), thereby reducing reliance on Cellhire’s IT support team.
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- Intuitive Interface and Custom Tags: The Miradore dashboard provided a user-friendly experience with advanced tagging flexibility, allowing quick identification and configuration of devices based on customer-specific needs.
The Cellhire team in Paris
Results and Benefits
The transition to Miradore was seamless and highly efficient, thanks to thorough pre-implementation planning and exceptional support. Cellhire participated in a series of demo sessions with Miradore’s technical specialists to familiarize themselves with key platform features, such as enrollment processes, configuration setups, and app integrations. Throughout and beyond the deployment phase, Miradore’s team provided proactive guidance, comprehensive training, and regular follow-ups to ensure smooth operations and address any needs. As a result, Cellhire was able to configure and enroll devices quickly, achieving operational readiness in record time.
Since adopting Miradore, Cellhire has achieved significant improvements across its operations:
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- Time Savings: Device setup productivity tripled, increasing from 12 devices an hour to 36.
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- Improved Security: Enhanced capabilities for data protection, such as work profiles and app control, ensured GDPR compliance.
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- Scalable Operations: Large deployments, such as the Paris 2024 Olympics, were handled seamlessly with quick configuration adjustments across a high volume of devices.
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- Cost Efficiency: Miradore’s per-device pricing proved highly affordable for large-scale operations, providing a robust yet cost-effective solution for Cellhire.
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- Self-Service Flexibility: Customers could independently manage devices, enhancing client satisfaction while reducing demand on support staff.
Key Takeaways
Miradore’s integration has positioned Cellhire to meet the increasing demands of enterprise telecommunications and IoT markets. The partnership’s success is demonstrated through faster deployment, strengthened compliance, and heightened scalability.
About Miradore
Miradore is a leading mobile device management solution designed for businesses of all sizes. With an intuitive interface and powerful features, Miradore empowers organizations to manage devices securely, efficiently, and affordably.
Discover the Miradore difference. Start a free, 14-day trial of Miradore today to learn how we can optimize your device management strategy.
