The annual Consumer Electronics Show was held in Las Vegas January 9 – 12. Owned and produced by the Consumer Technology Association, the event last year witnessed over 184,000 attendees, 4,000 companies, and 1,200 speakers.
What trends can we expect in regards to mobile technologies? Some major media outlets and analysts — along with our contacts on the ground — have noted some interesting trends at this year’s show. Let’s have a look.
A new wireless broadband standard that is in the works, dubbed 5G, will not only be a big overarching theme at CES but is expected to be the particular focus of announcements from Qualcomm, Intel, Ericsson, and other companies.
Most people probably think of a new wireless standard as simply being able to download things faster on their phones. 5G will definitely deliver faster phone-data connections — but it could also mean a lot more.
5G “is likely what CES 2018 will be remembered for,” notes Mashable.
5G will start to get a little bit real later this year as wireless carriers conduct trials of the ultra-high-speed networking technology.
Security, cost, and privacy challenges, of course, will need to be addressed, as more and more devices will be connected to the Internet.
Voice assistants, such as Siri by Apple, Alexa by Amazon, and Google Assistant, have made an appearance for the last few years but are expected to be more pervasive this year, according to CNN.
Companies should anticipate their employees relying more and more on these voice assistants, which can become a larger component of the mobile experience even if the device is used in a BYOD environment. Indeed, employees could use the voice assistant to launch business apps on the phone.
“Coming out of CES, we’re going to clearly have established that voice is going to be the go-to user interface,” said Steve Koenig, senior director of market research for the Consumer Technology Association. “Wherever we go or whatever we’re doing, we’re going to have some form of digital assistant at our side ready to help us.”
(Some) New Phones
CES is less and less a venue for the launch of new phones, but some still do it: Sony unveiled three new mid-range smartphones: Xperia XA2, XA2 Ultra, and L2.
New device models might mean newer assets for our customers to keep track of, so announcements like these are of particular interest to us.
While CES showcases the newest and brightest in consumer tech, we at Miradore find these of value to our work here because such technologies quickly make it into the workplace. As long as companies have BYOD policies in place, there will always be consumer tech in the office.
And what are considered “work-enabled” devices is likely to change.
Did you attend CES this year? Let us know what you thought of it!