The numbers are in, and the Mobile World Congress in 2017 was once again the largest MWC in history. While 2016 saw the 100 000 visitor mark surpassed, according to some sources, 108 000 people attended this year. A huge tip of the hat to GSMA for the arrangements — even for such a huge event it did not seem crowded at all, public transport worked fantastically well, and all in all it was a very smooth experience.
Big thanks to everyone who visited our booth! It was great to see so many of our customers and partners there. Especially humbling was that every single one of you mentioned that our support is mind blowing. Thank you for the kind words.
We’d like to give a nod to our competition as well. The device management industry was present in numbers, and it was quite pleasing to notice that you found us as well.
Things on the internet
The Internet of Things is still the hot topic of the day. Virtual Reality and Artificial intelligence are also something to be concerned about, but major breakthroughs in the business world still seem to be around the corner. IoT solutions are still made as one-offs rather than off-the-shelf, and a unifying technology or standard is still what seems to be needed in order to explode the service market.
The VR demos were very impressive, just like last year. Our favorite has to be the one shown at HTC’s stand with the Vive. The demo environment made it possible to step inside the human body and see the progression of diseases and how the treatments work. What an awesome way for future doctors to gain insight into their future work.
The comeback of Nokia
Surely everyone interested in mobility was waiting to get hands-on with the new Nokia 3, 5 and 6 models. Doubly so for those of us hailing from Finland, where the brand is practically a part of our national heritage. Unfortunately, the smartphone offering was not exactly impressive. The design was good, if nothing to really set them apart from the crowd, but the software was still not ready. The UI was a clean stock Android, but quite slow to respond. Admittedly, these are budget phones, but a bit of a letdown. And while they declined to disclose the exact battery life, from between the lines we gathered we shouldn’t be expecting much.
On a positive note, the traditional models making a comeback drew in a huge crowd, and deservedly so. The UI on the re-released 3310 was fast, easy and fresh. Even the classic Snake was there, a nice nod to history.
Other models were on the show as well, and felt great to the touch. Simple, lightweight, good quality stuff you can text and talk with. And according to the staff, yes, these things’ battery life would be something to write home about.
Regulation on the rise
One hot topic on everyone’s lips was legislation. GDPR is coming into effect in May 2018, and all who provide or use cloud services seem to be paranoid over what they have to do to be compliant. And we say that’s a good thing! If you’re not sure yet, see what we can do for you.
Where’s the innovation?
So a couple of new Nokias, and a bunch of apps for the existing ecosystem. IoT seems to be picking up speed, but the major breakthrough is still waiting to bloom. Where’s the innovation? Make no mistake, it’s there. There were 108 000 people attending. All of the exhibitors had fantastic products on display, and were all sound businesses. But the atmosphere hinted that there is pressure for a paradigm shift, much like the internet in the 90s and smartphone in the 2000s. But what that shift would be, nobody had the answers. Or perhaps somebody did, and in a couple of years’ time it’ll be obvious to see.
All in all, the event was rewarding for us, and surely everyone who attended. Once more thank you all, and see you next year!
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